A pivotal moment for an artist in 1885—and a museum in 2021

In summer 2021, Monet at Étretat opened to much excitement, a small and dazzling show highlighting a formative time in the artist’s career. The show became a much-needed success for Seattle Art Museum and the first special exhibition to run its course since the start of the COVID-19 pandemic. Like the paintings themselves, the campaign I designed reflects Monet’s seaside setting of Étretat, with classical but fresh colors and a stacked title lockup reminiscent of ships in harbor.

CONTRIBUTIONS

Brainstorming, concepting, and development of the exhibition title lockup and color palette
Designing and producing outdoor graphics for the museum building and downtown Seattle area
Designing and overseeing the install of vinyl wall graphics and text throughout the exhibition
Creating and animating type treatments of quotes by Claude Monet as video ads