In 2023, I arrived at a new workplace and soon after, was tasked with redesigning its brand. SteegeThomson was a trusted leader in nonprofit marketing & communications with nearly four decades of awards to its name. Now, under new leadership and with a renewed focus on visual design, ST needed a user-friendly, contemporary rebrand to match.
Taking into account the agency’s long history of writing and PR expertise, plus its misson to showcase client-branded work, I set about creating a scalable and typography-forward logo package and identity system. Joined by a spring-green accent color and crisp layout system, the new logos provide both structure and charm to ST’s documents and website. The branding is fueled by a lively conversation between rounded and square, sans and serif, light and dark, old and new. In an age when familiarity and freshness hold equal sway, SteegeThomson promises: we see all sides of your story, and it’s safe in our capable hands.
Taking into account the agency’s long history of writing and PR expertise, plus its misson to showcase client-branded work, I set about creating a scalable and typography-forward logo package and identity system. Joined by a spring-green accent color and crisp layout system, the new logos provide both structure and charm to ST’s documents and website. The branding is fueled by a lively conversation between rounded and square, sans and serif, light and dark, old and new. In an age when familiarity and freshness hold equal sway, SteegeThomson promises: we see all sides of your story, and it’s safe in our capable hands.
CONTRIBUTIONS
Logo development & designOverall brand identity development & design
Creating brand guidelines
Creating branded document templates
Art direction, web design and upkeep for the agency website
